DJ Sammy is undoubtedly the best-known DJ and producer from Spain. Born on Mallorca in 1969, this party king began his DJ career in 1984 in various clubs such as Alexandra’s, Bananas & Zorba’s. At about the same time he completed training as a sound technician at the music college in Palma. As a radio DJ with CADENA TOP, the official techno/house channel on Mallorca, he spread the up-to-the-minute club sound outside the clubs. In 1991 he got to know the Dutch singer and dancer Marie José van der Kolk and appeared for the first time with her under the name DJ Sammy feat. Carisma at Zorba’s Club in Playa de Palma. A year later Sammy became resident DJ at the legendary Joy Palace Club in Arenal and together with Carisma provided the hottest party nights on the island.
Now he can look back on a career spanning more than 15 years as a DJ in the most acclaimed clubs around Europe, having celebrated success as a producer in the fields of pop and dance and founded the Gamba Music company and his own dance label, Super M… Records.
In November 1995 the first single under the project name DJ Sammy feat. Carisma was released, entitled «Life Is Just A Game», and it reached pole position in the Spanish radio charts. By the time the second single «You’re My Angel» was released, people in Germany were becoming aware of the duo from Mallorca, to the extent that DJ Sammy und Carisma were bombarded with requests to perform. Their fans, now a Europe-wide community, made sure that the third single «Prince of Love» climbed to No. 24 in the German sales charts, marking the beginning of a varied success story. Their debut album «Life Is Just A Game» released in June 1998, which like the singles previously released was produced by Sammy together with the team from BASS BUMPERS Music (Henning Reith, C.J. Stone, Akira Yamamoto & Caba Kroll), also made it into the sales charts and that summer was the highest-placed dance album in the German charts. The follow-up singles «Golden Child» (HP #43), «Magic Moment» (HP #67) and «In2Eternity» (HP #31) were all proof that DJ Sammy feat. Carisma knew just how to turn club music into commercial success.
DJ Sammy is well known as a talented, committed, music-loving DJ and producer, and it is no wonder that simultaneously with his own recordings he worked on and released the live DJ set he had always dreamed of, under the name «DJ Sammy At Work»: this was a mix CD which immediately entered the Top Ten of the German compilation charts.
It was at this point that the big breakthrough in all of Europe came; by putting together the pop project LOONA, with Marie José. Sammy was adding the cherry to the icing of his cake of success. The first LOONA single «Bailando», which Sammy recorded with producer Henning Reith, shot straight to No. 1 in the German, Austrian and Swiss charts. Further hits, like «Hijo de la luna» and «Mamboleo» , to mention but two, sold more than five million copies in Europe within weeks of release and earned multiple gold and platinum status. By now, two LOONA albums and various other singles have been released and enjoyed equal success, making DJ Sammy one of the most successful producers of the past three years. Furthermore, LOONA and DJ Sammy have had awards heaped upon them, such as ECHO and R.SH Gold.
In addition to his dance and pop recordings, DJ Sammy returns again and again to his roots in the progressive house and techno fields through other projects. Under the pseudonym Porno DJ he released «The Judgment» in July 1999, and in the same month, he delivered his unofficial anthem for the Love Parade entitled «Lovestern Galaktika meets Le Petit Sam», which also placed successfully in the German Media Control Charts (highest position #32).
Despite all his many producer activities, DJ Sammy constantly returns to where it all began, namely in the clubs. The list of his guest appearances reads like a Top Ten of the most popular European dance temples, with more than 200 DJ gigs a year.
In both the electronic and Pop world, DJ SAMMY is unstoppable.
The last 3 years, Sammy has kept a frantic pace, in terms of pop production, where both domestic and international artists are concerned.
In 2005 he settled in Mallorca, with his studio, after having traveled all continents thanks to selling, over, 20 million copies of all his productions.
Today, national artists such as David Bisbal, Chenoa, Marta Sanchez, Soraya, and the latest production, the entire album, for Nuria Fergó, in 2009, have DJ Sammy´s magic touch in their productions. Thanks to this, and his unstoppable career, as a producer of prestige, these productions have risen and hit the top of the charts. Applications, from great artists, to be produced by Sammy are innumerable. Including the infamous Madonna.
2009 was like a new catapult for DJ SAMMY.
Ministry of Sound, the prestigious stamp, in the electronic music world, signed, once again, for him to launch their new album. They didn´t miss! They are also a major supporter of `MyClubRoom´, a new concept, that encompasses a music Internet TV, on club events around the globe, plus, a weekly radio programme, hosted by Sammy, welcoming, world renowned, guest DJ´s from around the globe, including Ferry Corsten, Bob Sinclair, and many more.
In true, DJ Sammy, style he directs the programme, of electronic music. With over a million listeners, the show is becoming the most listened to FM radio nationally, and internationally, in Germany, Czech Republic, Brazil, South Africa, USA, and in 2010, the programme will be aired in other continents, both in English, and Spanish. By visiting www.myclubroom.com the show is avaliable for the rest of the world via the Internet. In Europe, every Saturday from 10 to 12 pm, we can enjoy the positive energy on locafm (92.0 from Mallorca). Sammy brings us the freshest tunes of the moment, along with presenting all of his new productions, not to mention inviting the best DJ´s in the world to his programme, bringing a different style each week, and ofcorse the songs that have made them the hottest DJ´s of the moment.
In the summer of 2009, Sammy was consumed with worldwide promotion of his new work «Feel the Love», the first single from his new album. Quickly followed by «4love», and his remix of, ´Michael Jacksons´, «EARTH SONG». The album is in full swing, and promotion of the album will start soon. The plan is to release the album in 2010. Full of surprises, he has collaborated with some huge names in the industry, like `Black Eyed Peas´ writter Jean Baptiste, already boasting world wide number ones of their own. Critics are already Hailing the album as «a revelation¨.
Not only is he promoting, producing, and touring, he still has time to produce international pop artists. In 2009 he produced September, and Mikel Johnson, along with many other collaborations. Many artists have passed through the studio, using the services the studio offers, like the German sweet heart, Nena. Sammy has also established a new label, «myclubroom recordings», ready to bring you the stack of electronic products he has prepared.
And if that wasn´t enough, Sammy has just finished a new POP project, promising to be a number 1 in itself. Her name is Miss Kookie, a project that he has put all his heart into, for one year he has been nurturing, and preparing her for great success. The project is due to be released in 2010. Multinationals are betting big, signed to Universal, the first song is predicted to shake up the music world.
Right now, we are enjoying his weekend performances around the globe. The remaining days of the week, he is in full production at his studio, in his precious island of Mallorca.
Simply unstoppable, 2010 is the reincarnation of DJ Sammy, bringing you a freshness, and an energy that is totally, and uniquely, SAMMY!
Thank You! By Hakan Allen (Dj)
